Once upon a time Deb Potter wrote a story entitled ‘The Fairytale Factory’. She was very happy with the title but not so happy with the story. She went on to write a lot more stories but she never forgot about that great title with the lame story. When she came to start a business she re purposed the name and it finally got a place in the world.

The Fairytale Factory Ltd is a registered New Zealand business. It produces interactive fiction written by Deb Potter and other writers too.